Strategic focus

The strategic focus of the business is to:

  • Grow sales in line with or ahead of the market by providing great value, service and innovation for customers: Focus here is on the core South African business; developing a strong multi-platform and multi-channel retail business also including online sales and standalone clothing and liquor stores, growing Boxer into becoming a national limited-range discount format and growing sales outside South Africa on a planned and prudent basis to deliver current and future growth opportunities.
  • Restore underlying profit margin to an historically sustainable level: Focus here is on improving the efficiency of the business in all areas, including by completing the centralisation of supply chain operations, increasing productivity in stores and ensuring that support office functions are delivered to benchmark levels of effectiveness and efficiency.

The business devised a strategic long-term recovery plan in 2014, recognising that a return to sustainable long-term growth could not be achieved overnight.

The three stages of our strategic plan